Preserve
Softness, colour, texture, shape and appearance.
Retailer programme
Denmark's textile care specialist — for retailers
Sell specialist care products for cotton, wool, silk and leather. Developed and made in Denmark since 1986 — with personal service and buy on invoice.
- 1986
- Founded
- 10
- Specialist products
- DKK 0
- Minimum order
We personally contact every new stockist.
For registered businesses with a Company or VAT number only. Shopping for personal use? Go to the webshop
Buy on invoice
Pay easily on invoice, with payment terms tailored to your shop.
No minimum order
Order the quantity that suits your shop — small orders welcome too.
Danish quality since 1986
Specialist products developed and made in Denmark.
Our story
Better care makes textiles last longer.
Classic Clothing Care® Classic Clothing Care was founded in Denmark in 1986 on a simple belief: different materials deserve different care. At a time when most laundry products were designed as one-size-fits-all solutions, we chose a different path. Rather than a single detergent for every purpose, we developed specialist formulas tailored to specific fibres, materials and care needs.
The principles
One material. One solution.
Protect
Against moisture, dirt, stains, static electricity and everyday wear.
Restore
Freshness, colour depth, softness and visual quality.
Every product has a clear purpose — easy for customers to understand and simple to present in-store.
The collection
The range
Ten specialist products. Each dedicated to its material.
Classic® Cottonwash
Cotton, modal and viscose
Classic® Woolwash
Wool, cashmere and natural fibres
Classic® Silkwash
Silk and delicate luxury textiles
Classic® Lingerie & Underwear
Delicate underwear and lingerie
Classic® Everyday Care
Frequent washing and everyday wear
Classic® Forever Black
Black and dark garments
Classic® Antistat Spray
Static electricity
Classic® Protector
Protection against water, dirt and stains
Classic® Leather Lotion
Nourishing care for smooth leather
Classic® Stain Remover
Targeted stain treatment
Product catalogue
Download the product catalogue
The catalogue has 16 pages and shows the full range, material by material.
You don't need to be a stockist to download the catalogue.
Get started
Become a Classic stockist
We need a few details about your company to give you the best start. We'll get back to you within 1–2 business days.
The retailer programme is for businesses with a Company or VAT number. Shopping for personal use? You'll find the full range in our webshop.
Quality & responsibility
Developed for textiles. Built to last.
Concentrated products
No more expensive to use than traditional products.
Readily biodegradable
Surfactants in line with OECD 302B.
No animal testing
Developed with respect for responsible textile care.
No unnecessary additives
Additives and colourants with no function are never included.
Carefully selected ingredients
With ongoing laboratory checks.
pH-neutral products
Protects textile quality, colour and fibres.
Who we're looking for
For shops that care about quality
- Clothing boutiques
- Yarn and knitwear shops
- Dry cleaners
- Cobblers
- Home and lifestyle shops
- Hotels
How it works
- 01
Tell us about your shop
Fill in a few details about your business — it only takes a minute.
- 02
We'll be in touch
We review your details and get back to you personally.
- 03
Your retailer account
You get your own login with access to retailer pricing.
- 04
Order
Choose your range and pay easily on invoice.
Retailer programme